Reputation management matters, but it's complex. This guide will help you navigate the world of reputation strategy in the online environment. As as NPO we strive to make sure that we always have positive messages flowing on our social media pages. We do research and always keep our pages up to date. When there is negative messages coming our way we make sure that we deal with them in a professional manner. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed. In order to understand how to build a reputation, you must first know your building materials. In the field of online reputation management, there are three main building materials — earned, paid, and owned content . Earned content Earned content is the online information about your business that doesn't r...
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